In this age of 24-hour access to news and sports information, it’s important for the people who play the games and make the news to control the image they present to the public.
The way athletes and coaches conduct themselves in front of a microphone or camera can make a significant difference in the public’s perception of them. The Athlete’s Edge helps athletes, coaches and administrators interact with the media to project the desired image, and gives them the confidence to deal effectively with the challenges of a sometimes-adversarial press.
As every athlete and coach knows, the key to success on the field comes with practice, desire and focus. We help provide them with those same qualities when dealing with the media on-or-off the field.
Marty Briggs is a prize-winning journalist whose career spans more than 25 years. He started in radio while still a student at the University of Arizona. Even before he received his degree in Radio/Television he was producing radio programs, interviewing guests and fielding questions on his own sports talk show.